An Analysis of Persuasion Strategies in Article of Newsweek Magazine

Abstract

This study deal with the analysis of persuasion strategies in articles of newsweek magazine. The objectives of the study were to figure out types of persuasion strategies classification of the persuasion strategies and find out the dominant type of persuasion strategies in article of newsweek magazine. The data taken from newsweek magazine which publish in January 2017, February 2017, October 2017, and December 2017. It was found that seventh types of persuasion strategies. There were retionalization 13 (65%), identification 1 (5%), hypnotic 1 (5%), conformity 2 (10%), compensation 2 (10%), projection 0 (0%), displacement 1 (5%). That is found from 20 articles. Most dominant type of persuasion strategies in articles of newsweek magazine is retionalization 13 (65%)