Semiotical Communication Interpretation On Prabowo And Jokowi Utterances In The Presidential Candidate Debate 2019

Abstract

This study aims to describe the semiotical communication terms (sign) that was taken from Prabowo and Jokowi based on Saussure’s concept and how semiotical communication can be realized in the presidential candidate debate. This research used descriptive qualitative method. This technique was carried out in analyzing data by Miles and Huberman with the steps were data reduction, data display, and drawing conclusion. The sources of data were obtained from the video which has been published on youtube. The findings of this research showed there were 14 semiotical communication sign that included two types of Saussure’s concept (signifier and signified) in the presidential candidate debate which had their meanings and semiotical communication which is realized by Prabowo and Jokowi can be seen from various aspects, included: emotions category, appreciation of opponents, gesture, and rhetoric category