Linguistic Landscape In Public Space: A Study Of Sign In Kualanamu International Airport

Abstract

The use of Bahasa Indonesia in the public space is the attitude of the community to the Indonesian language as national language. The existence of foreign language use in public spaces is one of the evidences that the society understands foreign language compared to Bahasa Indonesia in its own country. The use of Bahasa Indonesia in the public area of Kualanamu International Airport is highly influenced by many things including the attitude of stakeholders. This research aims to describe the use of linguistic landscape in Kualanamu International Airport, with indoor and outdoor areas. The methods used in this research were qualitative and quantitative methods. The quantitative method was used for calculating the dominant language displayed. The Data of visual pictures was collected in a way that was photographed and obtained by 131 pictures, instructions, restrictions, and local shops. This Data was analyzed by using the features expressed by Cenoz-Gorter i.e. the first language displayed, size of text, font type, translation and types of marks. The results of this study showed that monolingual signs amounted to 56 (42.74%), bilingual sign 49 (37.41%) and multilingual sign 26 (19.85%).