SEMIOTIC MEANING OF MERBAYO CEREMONY IN PAK-PAK WEDDING CULTURE

Abstract

The purpose of this research aimed to describe and analyze the symbolic form in Pakpak traditional wedding ceremony using semiotic studies. The method used in this research is descriptive qualitative. The data source in this research is secondary data from video of Pakpak traditional wedding documentation. The instrument in this research is documentation guidelines. Documentation guidelines are carried out by analyzing symbolic forms. The data analysis technique used in this research uses a semiotic study of Pierce’s Theory. The Semiotic analysis using Pierce’s approach is employed to examine the meanings of the symbols in the Merbayo traditional ceremony. This analysis finds that symbols through figurative language unite the Pakpak community to understand and interpret a message conveyed by a persinabul (communicator) in order to create and construct these symbols in accordance with existing culture and to enrich the meaning of these symbols so that the community has a shared understanding of a figurative language symbol.