SEMIOTIC ANALYSIS OF SMOKING PROHIBITION POSTER

Abstract

This study provided a semiotic analysis of smoking prohibition poster. This research was recommended for future researcher who want to do semiotic sign research. In addition, English Department students were advised to read this research to understand and increase their knowledge of semiotics. All semiotic signs were analyzed based on the type of semiotics proposed by Michael Kroeger for visual signs such as color, shape, line and Agus M. Hardjana for verbal signs, namely written text. The steps taken were to look carefully at the contents of the poster, clarify the contents of the poster and finally look for semiotic signs contained on the poster. The purpose of this research was to find out the types of semiotic signs contained in smoking prohibition poster. In this study using qualitative method. The source of this smoking prohibition poster was taken from the internet. In data collection, the posters were retrieved by searching through internet services as well as several other journal scientific works. In analyzing the data verbally and visually it consists of 3 data from 3 posters, 15 colors, 6 shapes, 5 lines and 11 written texts.