THE LANGUAGE STYLE USED BY M. ALFATIH TIMUR AND BEN RATTRAY, THE YOUNG FOUNDERS OF SOCIAL MOVEMENT

Abstract

This study deals with language style used by M. Alfatih Timur and Ben Rattray. The objectives of this study are to identify the types of language style, determining the most dominant of language style and elaborate how the language style used by M. Alfatih Timur and Ben Rattray. This study was conducted by using descriptive qualitative research. The source of data were taken from two videos on Youtube, the speech delivered by M. Alfatih Timur in Kitabisa-Final Startup Istanbul 2016 and delivered speech by Ben Rattray in Change.org in Empowering the voiceless, Google Zeitgeist 2013. Based on the data analysis, there were two types of language style found in each speech between M. Alfatih Timur and Ben Rattray. They use the same language style in their speech video, namely formal style and casual style. They were formal style by 15 utterances and casual style 12 utterances for M. Alfatih Timur speech and formal style by 48 utterances and casual style by 25 utterances for Ben Rattray. Based on the analysis, it showed that M. Alfatih Timur and Ben Rattray dominantly use formal style in their speech. M. Alfatih Timur and Ben Rattray uses formal style to give information to the audiences in formal situation and sometimes use casual style to make everyone relaxed while listening to their speech.