IMPOLITENESS IN THE E-NEWS SOCIAL MEDIA COMMENT SECTION: A DESCRIPTIVE STUDY

Abstract

This research was focused on analyzing impoliteness in the E-News social media comment section. Internet users frequently did not realize the impolite utterance they used. This study deals with qualitative method which aims to investigate impoliteness strategies based on Culpeper’s theory. It examine what impoliteness strategies that stated by internet users in the comment section of E-News Instagram account. The data were taken from the comment section of CNN related to political issues. There were 5 impoliteness strategies found in social media users in E-News social media comment section, namely bald on record impoliteness, positive impoliteness, negative impoliteness, sarcasm or mock politeness and withholds politeness. Positive impoliteness was the highest strategy realized by internet users in E-News social media comment section. Meanwhile, the factors for using impoliteness in E-News social media comment section are disagreement, anger, frustration, disappointment and lack of trust, seeking change/betterment, emotional, relief/happy, and dishonesty.