Please use this identifier to cite or link to this item:
http://repository.umsu.ac.id/handle/123456789/18847
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | ARFAH | - |
dc.date.accessioned | 2022-10-24T02:36:54Z | - |
dc.date.available | 2022-10-24T02:36:54Z | - |
dc.date.issued | 2022-10-24 | - |
dc.identifier.uri | http://repository.umsu.ac.id/handle/123456789/18847 | - |
dc.description.abstract | This research discuss about multimodal analysis in herb advertisement. The objectives of this study are to analyse the representational meaning of herb advertisement, to describe the generic structure potential that represent in the messages. The research employed a qualitative methods. The data were taken from YouTube and then screenshot becomes five images. This research uses Halliday theory to identify linguistic function while to identify visual element use (GSP) by Cheong and representational meaning by Kress and Van Leeuwen. The result showed that there are visual element in herb advertisement that represent process of GSP. Namely Leads 3, Display 3 and Emblem 5. Representational Meaning consist of Information Value 3, Framing 1 and Salience 1. | en_US |
dc.subject | Advertisement | en_US |
dc.subject | Multimodal | en_US |
dc.subject | Representational Meaning | en_US |
dc.subject | Visual Element | en_US |
dc.title | A MULTIMODAL ANALYSIS OF INDONESIAN HERB ADVERTISEMENT | en_US |
dc.type | Thesis | en_US |
Appears in Collections: | English Language Education |
Files in This Item:
File | Description | Size | Format | |
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SKRIPSI ARFAH CD.pdf | Full Text | 4.32 MB | Adobe PDF | View/Open |
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