Language Styles In The Environmental Slogan

Abstract

This research deal with language styles in the environmental slogan. It is focused on the rhetorical and figurative styles. The objectives of this study are to find out the kind of language style, the most dominant type of language style and to find out the difficulty to understand of language style in the environmental slogan. The research employed descriptive qualitative methods. The data were taken from social media, internet and some correspondents. This research used Gorys keraf theory based on rhetoric and figurative style to identify language styles in the environmental slogan. The result showed that are several types of style, namely rhetorical and figurative styles. The rhetorical styles are: assonance 4%, asindenton 3%, interruption 10%, polysindenton 1%, repetition 23%, and tautology 1%. The figurative styles are: allegory 40%, alliteration 3%, simile 4%, metonymy 6%, personification 1%. The most dominant type of language style used in the environmental slogans is the allegory 40%. The data taken from respondents showed that people are difficult to understand the meaning of language styles used in the environmental slogan the types of 1. The assonance style, 2. The personification style, and 3. The metonymy style.