Speech Function of The Cigarettes’ Slogan

Abstract

This research deals with the speech function of the cigarettes' slogan. The aims of this research was to find out the type of speech function used and which most the dominant type of speech function appeared in the cigarette slogan. This research used a descriptive qualitative research. The data was taken from the internet with a total of 50 data then analyzed using the Miles and Huberman theory including data reduction, data display, conclusion drawing and verification. It was found that there are four types of speech functions found in this study, namely statement, question, offer, and command. The data showed that two of the four types of speech functions are found, namely statements with the appearance number 43 and command 7. So, it can be seen that the dominantly type of speech function used in cigarettes' slogan is a statement with 43 slogans. In conclusion, in this research not all types of speech functions are included in the cigarettes' slogan