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Universitas Muhammadiyah Sumatera Utara
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Disertation and Thesis
Masters in Management
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Issue Date
Title
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2020-11-06
PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Online Shop Alanza Hijab di Kota Medan)
PUTRI LUBIS, ANGGITA
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Kepercayaan
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Kepuasan Konsumen.
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Keputusan Pembelian
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Kualitas Produk
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Partial Least Square (PLS)
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Structural Equation Model (SEM)
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2020
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